What is HeyGen?
HeyGen (formerly Movio AI ) is an all‑in‑one AI video generator that turns text, images, or existing videos into lifelike avatar videos, training content, and multilingual clips in minutes—no filming or editing skills required. It is widely used by marketers, L&D teams, sales orgs, and creators to scale personalized, on‑brand videos across channels without cameras, crews, or complex timelines.
Core Features of HeyGen
- Lifelike AI avatars & Avatar IV: Create a digital twin from a short video or single photo, or choose from 1,000+ stock avatars with natural facial expressions, hand gestures, and body language.
- Text‑to‑video & image‑to‑video: Paste a script or upload images and instantly generate 1080p–4K videos with synced voiceover, scenes, and motion—ideal for explainers, YouTube, and social clips.
- AI video translator (175+ languages): Translate any video into 175+ languages and dialects with lip‑sync, subtitles, and voice cloning so the speaker’s tone and pacing stay consistent.
- Studio Editor & branding: Edit videos like a document—add scenes, text, B‑roll, and music while keeping brand fonts, colors, and logos consistent across teams.
- API & integrations: Use HeyGen’s API or apps (for example, Canva or mobile) to embed AI video generation into existing creator workflows and enterprise systems.
Pricing & Plans (High‑Level)
HeyGen uses a credit‑based model with a free tier and multiple paid plans for creators, teams, and enterprises. All plans include avatar video generation, multi‑language support, and access to a growing library of voices and avatars, with higher tiers adding more credits, seats, resolution, and API options.
- Free plan: $0/month, limited credits and video minutes, single user, basic resolution (up to about 720p) to test avatars and translation.
- Creator/Pro plans: $29/month with more credits, HD/4K export, extended runtimes, custom avatars, and commercial usage rights.
- Team & Enterprise: $39/seat/month Multi‑seat collaboration, higher volumes, SOC2‑level security options, translation APIs, and dedicated support for large organizations.
Use Cases of HeyGen
- Learning & development: Turn PDFs, manuals, and slide decks into localized training modules with consistent instructors.
- Marketing & social media: Produce UGC‑style ads, product explainers, and faceless YouTube or TikTok content using AI presenters.
- Sales & outreach: Personalize video messages at scale for outreach, demos, and follow‑ups without re‑recording.
- Localization: Repurpose a single master video into dozens of languages while preserving the original voice and emotion.
Try HeyGen for Free and Scale your video production with customizable AI avatars. No credit card is Needed!
FAQs About HeyGen
Yes. HeyGen offers a free plan with limited credits, basic HD output, and access to a subset of avatars and voices so users can test AI video creation without a subscription.
HeyGen’s AI video translator can translate and dub videos into 175+ languages and dialects with voice cloning and accurate lip‑sync.
Yes. By recording a short calibration video, you can create a personal “digital twin” avatar that looks and sounds like you for future content.
No. The Studio Editor works like a text document: write or paste a script, pick an avatar/template, and adjust scenes, text, and media with simple controls.
For most marketing, training, and explainer content, HeyGen can replace traditional shoots, delivering studio‑style output faster and at lower cost.
HeyGen is used by 100,000+ teams and is designed to meet global security and compliance standards, making it suitable for regulated industries and enterprises.
