Tally.so Ai Form Builder

Tally.so is a revolutionary online form builder that works like a text document, allowing users to create beautiful, high-converting forms by simply typing questions as they would in a Notion doc—no coding, drag-and-drop interfaces, or complex builders required. Unlike traditional form builders that limit submissions, restrict advanced features to premium plans, or charge per response, Tally offers unlimited forms and submissions for free within fair usage guidelines, making it the most cost-effective solution for creators, startups, product teams, marketers, HR departments, and businesses of all sizes.

Born out of frustration with expensive, paywall-heavy form builders like Typeform and Jotform, Tally has grown to power 500,000+ teams globally with its privacy-first approach (GDPR compliant, EU-hosted, no cookie tracking), AI-powered form generation, and seamless integrations with Notion, Google Sheets, Airtable, Slack, Zapier, Make, and thousands more tools.

Key Features of Tally.so

• Unlimited Forms & Submissions: Create as many forms as needed with unlimited responses at no cost, staying within fair usage guidelines.
• Notion-Like Block Editor: Build forms by typing questions naturally and inserting blocks (contact info, payments, signatures, files, ratings, dates) just like in Notion.
• AI Form Builder: Generate complete forms in minutes using AI by describing what you need, with smart suggestions for questions and layouts.
• Conditional Logic: Create dynamic forms that adapt based on prior inputs with show/hide blocks, branching logic, and calculated values for personalized experiences.
• Payment Collection: Accept payments directly through forms with Stripe integration for checkout forms, product sales, donations, and service bookings.
• E-Signatures: Collect legally binding electronic signatures to streamline contract signing, agreements, and approval workflows.
• File Uploads: Accept images, PDFs, videos, and audio files up to 10MB per file on free plan (unlimited size on Pro).
• Calculator & Variables: Use variables to create dynamic content, calculate values, scores, prices, and perform real-time computations within forms.
• Hidden Fields & URL Parameters: Pass data to forms with URL parameters including UTM tracking, personal data, or pre-populated fields for customized experiences.
• Answer Piping: Mention answers from earlier questions to personalize follow-up questions and create conversational form flows.
• Custom Domains: Host forms on your own (sub)domain (e.g., forms.yourdomain.com) for branded form links (Pro plan).
• Custom CSS & Branding: Inject custom CSS, remove Tally branding, customize colors, fonts, buttons, logos, and cover images for fully branded experiences.
• Multi-Page Forms: Create single-page or multi-page forms with progress bars, column layouts, and 50+ supported languages for global audiences.
• Embed Options: Seamlessly embed forms into websites, landing pages, or Notion with WordPress, Webflow, Framer, and any website builder compatibility.
• Popup Forms: Create eye-catching popup forms for websites in seconds to capture leads and increase conversions.
• 1,000+ Integrations: Native integrations with Notion, Google Sheets, Airtable, Slack, Coda, Google Analytics, Meta Pixel, plus Zapier, Make, Pipedream for thousands more tools.
• Webhooks & APIs: Send submission events to HTTP endpoints with webhooks and REST API access for custom integrations and workflows.
• Privacy & Security: GDPR compliant, EU-hosted data, no cookie tracking, encrypted data in transit and at rest, with data retention controls on Business plan.
• Spam Protection: Built-in reCAPTCHA to protect forms from spam and bot submissions.
• Partial Submissions: Capture unfinished form submissions to recover abandoned responses and improve completion rates (Pro plan).
• Version History: Access 30-day version history on Pro plan and 90-day history on Business plan for form recovery and auditing.
• Email Notifications: Send tailored email notifications to yourself and respondents with custom email domains and verification (Pro/Business).
• Analytics & Insights: Track visit and drop-off analytics to understand form performance and optimize completion rates (Pro plan).
• Team Collaboration: Collaborate with up to 3 team members on Pro plan and 5 seats on Business plan with advanced permissions and multi-workspace support.

How to Use Tally.so

1. Start Without Signup: Visit tally.so and begin creating your first form immediately without account creation or credit card requirements.
2. Type Your Questions: Start typing on the page like a Notion doc, inserting blocks for contact info, payments, signatures, files, ratings, dates, and more.
3. Use AI Form Builder: Describe your form needs to AI and let it generate a complete form with smart question suggestions and optimal layouts in minutes.
4. Add Conditional Logic: Set up show/hide rules, branching logic, and calculations to create dynamic, personalized form experiences based on respondent inputs.
5. Customize Design: Use pre-made themes or customize colors, fonts, buttons, logos, cover images, and inject custom CSS for fully branded forms.
6. Set Up Integrations: Connect native integrations (Notion, Google Sheets, Airtable, Slack) or use Zapier/Make to sync submissions with 1,000+ tools.
7. Configure Notifications: Set up email notifications for yourself and respondents with custom messaging and automated workflows.
8. Share Your Form: Share via unique Tally link, embed on your website, create popup forms, or use custom domains for branded URLs (Pro plan).
9. Monitor Submissions: Track responses in real-time, view analytics (Pro), and export data to connected tools or download as CSV.
10. Optimize & Iterate: Use partial submissions recovery (Pro), version history, and drop-off analytics to improve form performance and completion rates.

Use Cases for Tally.so

• Creators & Solopreneurs: Sell products online, grow newsletters, receive contact form messages, and collect payments without monthly fees or response caps.
• Product Teams: Gather user feedback, receive feature requests, conduct user research, and run beta testing signups with unlimited responses.
• Marketing Teams: Generate leads, register event attendees, measure customer satisfaction (NPS/CSAT), and run campaign surveys at scale.
• HR & Recruitment: Evaluate employee engagement, receive job applications, create exit surveys, and manage onboarding forms without per-response costs.
• Customer Support: Collect help desk tickets, gather customer feedback, run satisfaction surveys, and manage support requests efficiently.
• E-Commerce & Sales: Create checkout forms, accept payments for products/services, collect order details, and process transactions with Stripe integration.
• Event Management: Organize team events, send RSVP forms, manage volunteer signups, and coordinate registrations with unlimited capacity.
• Education & Training: Create online quizzes, course applications, student feedback forms, and certification requests with e-signatures.
• Legal & Contracts: Collect e-signatures for agreements, contracts, NDAs, and approval workflows with legally binding electronic signatures.
• Nonprofits & Donations: Accept donations, manage volunteer signups, collect grant applications, and run fundraising campaigns without platform fees.
• Agencies & Consultants: Build client intake forms, project briefs, feedback surveys, and proposal forms with custom branding (Pro plan).
• High-Volume Data Collection: Run large-scale surveys, market research, user studies, and feedback campaigns with unlimited submissions and no response taxes.

Tally.so Pricing Plans

• Free Plan – $0/month (Unlimited forms & submissions): Tally’s Free plan is the most generous in the form builder industry, offering unlimited forms, unlimited submissions, and most core features including conditional logic, payments, signatures, file uploads (10MB max), password protection, webhooks, and native integrations with Google Sheets, Notion, Airtable, Zapier, Make, and more. This tier is perfect for freelancers, solopreneurs, startups, and small businesses that need high-volume form collection without response caps, paywalls, or time restrictions—making it ideal for lead generation, feedback collection, event registrations, and payment forms at zero cost.
• Pro Plan – $29/month or $24/month billed annually ($288/year, 17% savings): The Pro plan unlocks branding removal (no Tally logo), custom domains (forms.yourdomain.com), custom CSS injection, partial submissions recovery, visit and drop-off analytics, unlimited file upload sizes, 30-day version history, email notifications with custom domains, team collaboration (up to 3 members), and priority support. This tier is designed for scaling businesses, agencies, and professionals who need fully branded forms, advanced analytics, team workflows, and enhanced customization for client-facing or brand-aligned form experiences.
• Business Plan – $89/month or $74/month billed annually ($888/year, 17% savings): The Business plan includes everything in Pro plus submission data retention controls, respondent email verification, 90-day version history, multi-workspace support, advanced team permissions (up to 5 seats with $10/month per additional seat), and enterprise-grade security features for organizations with compliance, auditing, and governance requirements. This tier targets growing companies, enterprises, and teams that need data control, email verification for quality assurance, extended version history for compliance, and collaborative multi-workspace management.
• Enterprise Plan – Custom pricing (contact sales): For large organizations with advanced needs, Tally offers Enterprise plans with HIPAA compliance, Single Sign-On (SSO), unlimited seats, dedicated support, custom SLAs, advanced security features, and tailored onboarding/training. This tier is ideal for healthcare, finance, government, and enterprise customers with strict compliance, security, and scalability requirements.

Tally.so FAQ

Is Tally really free?

Yes, Tally offers unlimited forms and unlimited submissions completely free within fair usage guidelines, with no credit card required and no time restrictions on the free plan.

Do I need to create an account to use Tally?

No, you can start creating forms on Tally without signing up—just visit tally.so and begin typing your questions like a Notion doc.

What features are included in Tally’s free plan?

The free plan includes unlimited forms and submissions, conditional logic, payments, e-signatures, file uploads (10MB max), password protection, webhooks, and native integrations with Google Sheets, Notion, Airtable, Zapier, Make, and more.

How does Tally compare to Typeform?

Tally offers unlimited submissions for free while Typeform limits free plans to 10-100 responses/month and charges $28-$129/month for higher tiers. Tally also includes conditional logic, payments, and signatures on the free plan, which Typeform restricts to paid plans.

Can I accept payments with Tally?

Yes, Tally integrates with Stripe to accept payments directly through forms for checkout, product sales, donations, and service bookings—available on all plans including free.

Does Tally support e-signatures?

Yes, Tally allows you to collect legally binding electronic signatures to streamline contract signing, agreements, and approval workflows on all plans.

Is Tally GDPR compliant?

Yes, Tally is fully GDPR compliant as a Belgium-based (EU) company, hosts all data in Europe, uses no cookie tracking, and encrypts data both in transit and at rest.

Can I use my own domain with Tally?

Yes, custom domains (e.g., forms.yourdomain.com) are available on the Pro plan ($24/month annual) and Business plan for branded form links.

Does Tally offer AI form building?

Yes, Tally includes AI-powered form generation that creates complete forms in minutes based on your description, with smart question suggestions and optimal layouts.

What integrations does Tally support?

Tally offers native integrations with Notion, Google Sheets, Airtable, Slack, Coda, Google Analytics, Meta Pixel, plus Zapier, Make, and Pipedream for 1,000+ additional tools.

Can I remove Tally branding from my forms?

Yes, Tally branding removal is available on the Pro plan ($24/month annual) and Business plan for fully white-labeled, branded form experiences.

Does Tally support multi-page forms?

Yes, you can create single-page or multi-page forms with progress bars, column layouts, and support for 50+ languages for global audiences.

What is Tally’s file upload limit?

Free plan allows file uploads up to 10MB per file, while Pro and Business plans offer unlimited file upload sizes for larger documents, images, videos, and audio.

Can I collaborate with my team on Tally?

Yes, Pro plan supports up to 3 team members, Business plan supports 5 seats ($10/month per additional seat), and Enterprise offers unlimited seats with advanced permissions.

Does Tally offer analytics?

Yes, Pro and Business plans include visit and drop-off analytics to track form performance, understand respondent behaviour, and optimize completion rates.

Can I recover abandoned form submissions?

Yes, partial submissions recovery is available on Pro and Business plans to capture unfinished forms and improve overall completion rates.

Is my data secure with Tally?

Yes, Tally encrypts all data in transit and at rest, hosts data in Europe, complies with GDPR, uses no cookie tracking, and offers data retention controls on Business plan.

Does Tally support custom CSS?

Yes, custom CSS injection is available on Pro and Business plans for full control over form design, styling, and branding customization.

Can I embed Tally forms on my website?

Yes, Tally forms can be seamlessly embedded into websites, landing pages, or Notion with compatibility for WordPress, Webflow, Framer, and any website builder.

What is Tally’s version history?

Pro plan includes 30-day version history, Business plan includes 90-day history for form recovery, auditing, and tracking changes over time.